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Founded Date December 19, 1966
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Sectors Hospital Administration/Management
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Posted Jobs 0
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Company Description
What is a Casino Affiliate Program?
With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.
If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.
The Basics of Affiliate Marketing
Within this content, the affiliate places unique, trackable links that direct the reader to the casino‘s registration page.
This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.
- Affiliates act as independent marketing partners for casinos
- They use unique tracking links to monitor player registrations
- Casinos provide affiliates with banners, logos, and promotional tools
How Affiliates Get Paid
The most common and lucrative payment structure in the industry is the Revenue Share, or “RevShare” model.
The beauty of RevShare for the affiliate is that it provides a recurring, passive income stream for life.
The CPA Payment Structure
For example, a casino might offer a $150 CPA for every player who registers and deposits a minimum of $50.
However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.
| Affiliate Deal | Best For | Drawback |
|---|---|---|
| High CPA ($200+) | Media buyers needing quick ROI | Miss out on VIP whales |
| High RevShare (40%+) | SEO sites building long-term value | Negative carryover if player wins big |
While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.